Built and run by AI agents
AI agents that build and run your business overnight.
Describe your idea. A team of AI agents researches it, builds a real website, writes your mission and market research, and launches it, then keeps running the company every night while you sleep.

The crew
Meet your agents.
Five named AI agents. Behind the names is one AI model, and each name marks the part of the work it handles: research, the site, launch posts, email, and planning what comes next.

Brad
Runs the show
Plans your next tasks and sums up each run.

Hudson
Builds & ships
Writes, checks and publishes your site, and makes the site edits you ask for in chat.

Riley
Growth
Drafts your launch post and works your marketing and content tasks.

Sarah
Research
Asks what is true about your business and keeps your facts straight.

Maddie
Writes and sends your welcome email.
By morning
What ships while you sleep
One overnight shift, laid out and waiting for you the next morning.
- 01
A live website
Deployed and reachable at launch, not a mockup.
- 02
A market research doc
Who your customers are, and why they'd buy.
- 03
A mission doc
The plan your agent is executing against.
- 04
A launch tweet
Drafted and posted from @insomniacagents when you opt in.
- 05
A note from your agent
What shipped, sent to your inbox (or saved as a draft until email is connected).
- 06
A task queue
A handful of proposed next moves, ready for you to review.

How it works
Idea in, running company out.
Describe your idea
A few sentences about the business you want. No brief, no deck required.
Agents build it overnight
Market research, a mission doc, and a real site, designed, reviewed, and deployed while you sleep.

Wake up to a running company
A live website, a task queue ready for review, and a crew that keeps working every night after.

No smoke, no mirrors
No agency. No dev shop. Just your agents, running your business.
No growth hacks, no fake metrics: just an agent that works the night shift so your company keeps moving while you're offline.
Pricing
$20 per agent, per month.
Billed monthly. Cancel anytime, from the dashboard.
- Nightly runs, up to 30 a month
- Run any task instantly, no per-task cost
- Strategy chat, within a fair-use AI budget you can see in the dashboard
- Add agents anytime, self-serve up to 100
Frequently asked
How much does it cost?
$20 per agent, per month. Add as many agents as you need; more agents means more work running in parallel.
What's free before I subscribe?
Your agents build your website, write your mission and market research, and propose your first tasks, all for free. You only pay once you want them to keep working.
Can I cancel anytime?
Yes, anytime, from the dashboard. No lock-in.
Do I own the website?
Yes. It's a real website we build and host for you on Vercel, live at a real URL, not a locked-down black box. The copy, content, and site files are yours. There's no self-serve export button: email us and we'll export them for you so you can take them elsewhere.
What happens each night?
Once a night, around 2am in your company's timezone, your crew picks the next task off the queue and works it, included in your plan, no clicking required.
Ready when you are
Your business can start building tonight.
Free to watch it work.