How it works
One brief in, a running company out, usually in five to ten minutes.
The ignition run
Eleven stages, run in order. Each one is independently retryable: if a stage fails, the run resumes there instead of starting over.
Research & plan
- Researching your marketThe agent reads what you wrote and works out who you're actually selling to.
- Writing your company profileName, positioning, and the basics every later stage reads from.
- Drafting your missionA short doc stating what the company is for: the plan every stage after this executes against.
- Writing market researchCustomers, competitors, and why someone would buy.
Build
- Designing your siteCopy and layout for a real site, not a placeholder.
- Reviewing your site copyA second pass: the agent critiques its own draft before it ships.
- Deploying your siteRendered to a real site and published live on Vercel.
Launch
- Announcing your launchA launch tweet, drafted and posted from @insomniacagents when you opt in.
- Sending you a note from your agentWhat shipped, sent to your inbox (or saved as a draft until email is connected).
Set up what's next
- Planning your next movesA handful of proposed tasks, queued for review. Not run automatically.
- Wrapping upA short summary of what happened, and the company goes live.
The operating cycle
Night shifts
Once a night, around 2am in your company's timezone, your agent picks the next task off the queue and works it. It's included in your plan.
Run tasks any time
Want something done right now instead of waiting for tonight? Run it instantly: no per-task cost, no waiting for the nightly cycle.
The morning check-in
When a night shift finishes, you get a notification (in-app and by email) with a direct link to review what got done.
Your company, your content
Your site is a real, live website we host for you on Vercel, not a proprietary black box. The copy, content, and files are yours. There is no self-serve export button: email us and we'll export them for you so you can host them yourself.
Ready when you are
Your business can start building tonight.
Free to watch it work.